(CNN) -- Imagine a future passenger experience. One that considers both consumer needs and trends in society. One that draws from the next generation of technologies that are changing the flying game. One in which the flying experience reflects air transport's environmental responsibility and thus looks for inspiration from nature.
This is what Airbus
designers are busy imagining with the Airbus Concept Cabin: A holistic,
future-oriented approach inspired by nature. I discussed this in a TED talk I delivered at TEDGlobal this past June.
The approach is presented in our award-winning "Flying Green Experience" showcase in Hamburg and the amazing Autodesk
gallery in San Francisco. These demos offer a platform for discussion
and the growth of fresh ideas -- ideas about eco-efficiency combined
with eco-effectiveness, and aimed at making sustainability not just
another buzzword but something that makes future cabin innovations worth
doing.
When looking at future
trends in society, we see a couple of core developments shaping the
kinds of passengers that will fly and what they will expect.
For instance, women are projected to account for more than 70% of higher-educated students in the UK and for an average of 59% across the nations of the Organization for Economic Co-operation and Development (OECD) by 2025. More women business travelers will mean more of a desire for privacy in a very dense area like an aircraft cabin.
The graying members of
society will have their own requirements: better accessibility to
services on board during flights and less stress during boarding and
deboarding. The list goes on: Tall passengers would like more seat
pitch, and obese passengers simply need more seat width to enjoy their
flight.
Of course, we already
have female travelers, old and obese people on board. But in the future
passenger landscape, how well their travel needs can be accommodated
will have a decisive impact on how they choose to spend their vacation
and which vehicle they use to get there.
Their growing awareness
of the human impact on the environment will cause them to take
responsibility for how they travel. And there could be a time when some
are asked to pay a fee for greenhouse gas emissions. Passengers may
ultimately select airlines based on their environmental profile, not
only by the ticket price.
As we envisioned our
future air transportation we needed to consider how technology could
help us to combine both passenger comfort and operational efficiency.
We consulted technology
experts, futurists and also experts from other industries for their
insights, while staying close to our philosophy: "inspired by nature."
For starters, weight
reduction is of course key in the aviation industry, and plays a role in
improving the environmental profile of the aircraft. It's not enough to
build the plane with biodegradable eco-materials if they don't reduce
its weight.
But airframe structures
are already very efficient in terms of weight and structural
performance. How to improve this further, then? One way would be to
remove all windows and replace them with "digital windows" or simply
displays. But we wanted to look for other weight-reducing solutions that
enhanced the passenger experience. Thus we came along with structures
that are inspired by such things as bird bones, trees and plants.
A concrete example:
Slime mold -- a single-celled organism that lives in soil and can spread
rapidly -- creates very efficient redundant structures. This behavior
can be transformed in mathematical equations which are implemented into
software. Using it, we "create" structures that are very light and
stable at the same time.
Another example of
inspiration for strong, light structure is the water lily "Victoria
Regia" which creates very large leaves that float like pie plates on the
water, stable enough for kids to sit on. Nature is full of similar
examples and therefore it is in our interest to preserve its natural
diversity. We understand nature as an open space from which to get fresh
ideas.
We came up with a
portfolio of technologies that would help us turn the ideas into
something usable and eco-friendly. It included direct manufacturing,
fiber optics for data transmission and the idea of transparent Glass
Fiber Reinforced Polymer (GFPR) as a strong and unorthodox material for
the aircraft's outer shell. We were trying to determine how different
technologies might evolve in context to others -- important, because
only if you understand certain technologies and their huge potential are
you able to pick the appropriate ones.
Then we used this
portfolio of technologies in the context of passenger needs to rethink
the traditional class system in the aircraft.
Our concept plane has
three different zones. First we put our focus on the entrance area with
wide central doors, "active surfaces" and shape-changing materials. This
helped us to create a space which is entirely customizable and
transformable during the flight.
As a passenger you won't
need to stay in the galley during the flight anymore, when you wish to
stand for a while. You will meet other passenger in this "interaction
zone" to share your thoughts, play digital sports or just have a drink
together. For the airliner, or customers, new business opportunities
come along with this.
The interaction zone
divides the cabin into two other sections: the "smart tech zone" and the
"vitalizing zone." The smart tech zone, which is located in the aft
fuselage, is focused on business travelers and people who like to use
the latest technologies. It could also feature seating options -- seats
that change shape, have increased pitch and even rows that fold up when
they're empty.
The vitalizing zone is
the big highlight of the concept cabin. It responds to passengers'
behavior by tracking their well-being through sensors that can recognize
gestures and could perhaps even determine when a passenger is, for
example, dehydrated. It could also afford an impressive 360-degree
outside view through translucent ceiling and walls.
As a consequence we had
to relocate the cockpit to the cargo bay. Yes, in the future we consider
that pilots are still important.
You might think that
these guys just produced some inspiring pictures of cool,
nature-inspired aircraft and futuristic, high-tech interiors. Or maybe
you find our concept cabin disturbing and you never would believe that
this might even become reality from the technical perspective. Or maybe
you only would be afraid to imagine sitting as a passenger under a
transparent roof while flying at an altitude of 30,000 feet.
But the core objective
is not to consider whether this imagined future is the only way to go,
but to paint a picture of the future -- based on scientific trends and
technology research -- so that we can understand the core driving forces
for air travel and point towards potential solutions.
You need a picture to make that potential future tangible.
You need a story about
the future -- with images to go along with it -- to help extend the
imagination. It's how you turn critical reflection on how to use the
technology into a vision of aviation that pushes the boundaries even
further.
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