‘The Morph’, created by the London-based company Seymourpowell, is a form of
adjustable seating which changes depending on the size of the person
occupying it, or the amount of room they desire.
According to a promotional video for the concept, two sheets of fabric – one
for the seat back, and one for the seat base – are stretched across
the width of an entire row, and over a movable frame. The fabric is held in
place by armrests and upper dividers to form three individual “hammock
seats”. The fabric can be tailored to fit the person sitting in it, while
the dividers slide from side to side, allowing the airline to make some
seats wider.
“The aircraft can be arranged by the willingness and ability to pay for space,
blurring the boundaries between the classes… moving quickly from a high
density economy ticket to a lower density more premium ticket,” it says.
“Passengers can choose to pay for a big seat, one that fits them. Premium passengers can relax in space big enough to sleep, or work in privacy. Families travelling together can tune their seat according to size. For example, mum, dad and infant could pre-book a large, medium and small seat. Children or smaller passengers could trade space for a cheaper ticket.”
While the concept might appeal to smaller travellers, it is likely to be considered discriminatory by taller fliers, who require more space.
“Passengers can choose to pay for a big seat, one that fits them. Premium passengers can relax in space big enough to sleep, or work in privacy. Families travelling together can tune their seat according to size. For example, mum, dad and infant could pre-book a large, medium and small seat. Children or smaller passengers could trade space for a cheaper ticket.”
While the concept might appeal to smaller travellers, it is likely to be considered discriminatory by taller fliers, who require more space.
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